We can define this concept as the efficiency and ease of use of a web page or an electronic interface (or an e-commerce site) by a user in order to satisfy the latter’s needs. Website usability is a mandatory requirement for an e-commerce site. An online store that does not fulfil its purpose of selling products due to poor usability cannot be called an online store or e-commerce site. It dissociates itself from the purpose for which it was created to sell! In website usability testing are measured several aspects:
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and more.
Another type of user testing is represented by surveys, which help you to obtain user feedback about your product from your customers, things that would help you to improve it. It’s one of the easiest ways to obtain data from your customers because they can complete the surveys via any advice and from anywhere.
It’s recommended to appeal to customer satisfaction surveys if you want to receive, in a short time, a lot of responses from your customers regarding your product.
This type of testing is one of the most efficient and fast ways to increase the number of conversions. A/B testing is the process by which two different variants of an email are sent to different groups of subscribers. It is important to remember that each group must receive only one variant of the email, not both, and they must be sent on the same day and at the same time. Then, track customer reactions and determine which variant has aroused the reactions that help you meet the proposed goals. By testing A/B, you will learn a lot about your site visitors and the type of content they respond best to it. The purpose of A/B testing is to learn as much about customer behaviour and preferences. To achieve the desired results, put into practice everything you have learned.
