Logo, Wordmark, Tone of Voice, Values, Style Guide, Colour Palette
"Your brand is what people say about you when you are not in the room" - Jeff Bezos
"Branding is about making an emotional connection" - Alina Wheeler
The process of branding - conducting research, clarifying strategy, designing identity, creating touch points, managing assets
5 phases of design thinking - empathise, define, ideate, prototype, test
Designing brand identity - Aline Wheeler
Marks of Excellence - Phaidon
Logo Revised Edition - Michael Evamy
Values, Name, Tagline, Messaging (Tone of Voice), Logo, Typography, Imagery, Colour, Touch points
Brands are about values. You need to believe in something and you need to explain why you believe in it. Once you do that there is a chance forming an emotional connection with your audience.
Brand Values Pyramid