A project Guide to UX - wordforward.co.uk/library/

Week Four - User Research

UX for Lean Startups

User Research - Know your audience

Systematic investigation, establish facts and draw conclusions.

Put simply, ask questions and find out what you need to know.

How can i best...?

What devices or points of contact?

How do i facilitate it?

Research the user groups needs

Design happens in context

Qualitative

Quantative

Bias: Cognitive Bias, Confirmation Bias, Groupthink, Selection Bias, Cluster Illusions

Other forms of bias: Knowing "the answer", self-referential design, being precious, asking leading questions